A brief CV of commercial work

2017 - present freelance conversation designer for chatbots

I create the personality and words for conversational AI. I have been focusing on bots for training or assisting healthcare professionals. My main client is Elzware.

2013-2017 freelance Copy/Script Writer

In 2017 I have written commercials for Indian radio and the script for an insurance company that delivers a customised video to each viewer. In 2015-16, I wrote 50 scripts for Google's Youtube channel The Apps Show via the agency Quill.

2012 - 2013 - Creative Director at Branded

The Branded team was created as a production unit within the media agency MPG Media Contacts, renamed Havas Media in 2012. From a standing start in 2010 the team I was part of built this into a business turning over six figures. My role was creative director, either overseeing the creative elements of our productions or sometimes directing them myself. In this period, I directed commercials for cinema and TV and interactive videos that used the Facebook API.

1988 - 2009 freelance Writer / Director

I had a long period of directing TV programmes in several niches. I did light entertainment shows like The Word and Eurotrash. Travel shows like Lonely Planet and Pilot Guides. I did a long stint making arts documentaries including Channel 4's annual coverage of the Turner Prize for 5 years and Andrew Graham Dixon's A History of British Art.

From the mid-1990's on I was involved in the making of a lot of interactive projects, starting in CD ROMs as internal communications for corporations like Unilever and Microsoft and on to bigger projects like the BBC's first interactive soap, Wannabes (2006) which I directed and story-edited. I co-developed the format for Me In The Mix (BBCJam) which had an £800,000 budget. It was an online teaching tool offering 11-13 year olds the chance to play with the concept of citizenship.